66.67% of websites aren’t playing by the rules – is yours?
If your product messages are making claims, it could cost you thousands.
Conversion Copywriter & Digital Marketing Strategist
Make sure you're covered
Copywriting for compliance doesn’t have to suck the life out of your message.
Making claims can shut you down faster than a judge can pound his gavel.
Yet, customers need your life-changing products
I've seen it with personal care products, therapeutic blankets, coaching programs and even tech products.
Playing by FDA regulations and FTC rules can suck the life right outta your words, leaving your messages feeling sterile. Generic.
Copy done right keeps you from getting the dreaded warning letter that can shut your business down … seize-your-computer, take-your-files, clear-your-shelves kind of shut you down.
Copy done right makes your products jump off your page and into your client's cart.
Instead of making claims, create emotions
What if selling your products created the aha moment your customer's have been waiting for? (While increasing your average order value...it's a win win.)
When she scrolls through she’s not looking for another anti-aging product. She’s looking in the mirror imagining her lackluster complexion brought back to life.
His new earbuds don't treat hearing loss, they augment his audio tracks while filtering out ambient noise so he hears convos clearly...keeping up while not missing a beat.
Her new on-demand fitness program doesn't help her lose weight, it makes it easy to fit into her busy day, effective enough to feel healthy and firm her fanny.
Start HERE to overthrow copy claims
What they said…
She helped streamline the copy and more importantly, the look of my landing, product and category pages.
~ Roberta Perry Owner Scrubs Body Skin Care Products
Let’s work on your project
Here's how I can help you find your words and grow your business.
Strategy Sesh or Web Copy Review
- I'll start with your top 3 pages
- Pinpoint the problem areas and conversion leaks
- Recommend copy fixes and clean up claims
Conversion copy Packages
- Web Copy that sets you apart from your competition
- Landing Pages that get people to sign up for your offers
- Email Marketing to increase your sales
- Develop your unique brand message
- Research and collect VOC data
- Define your marketing goals and comprehensive strategy
- Write and wireframe conversion worthy copy