Welcome to CMO – Creative Marketing Online, from soap to nut, from leather to lace or code to gaming console, this is where makers like you learn copy, content and marketing tips to grow your business online.
Aaron has a cool story and a round-about way he got into marketing and eventually to become editor at Shopify Plus.
I met Aaron through Joanna Wiebe’s 2017 mastermind, where he spoke with us about his journey and his very unique and out-of-the-ordinary way he became a content marketing success.
Editor in Chief of Shopify Plus & Forbes Top 10 B2B Content Marketer.
Contributor at Mashable, Entrepreneur, Huffington Post, Lifehacker, Inc., Fast Company, Business Insider, Success Magazine, The Next Web, Content Marketing Institute, Copyblogger, MarketingProfs, ConversionXL, Unbounce & more.
Be yourself when it comes to your content marketing and your brand.
From full time minister to one of the hottest content marketers in ecomm.
Starting out…it didn’t start out fun! Aaron’s life imploded about 5 years ago, caput. Unemployed and unemployable he jumped into writing and content with both feet.
Aaron wanted to start blogging about marketing and had this little obsession with argumentation and persuasion.
Aaron began devouring everything content marketing and putting his original take on this.
Aaron talks about where his “masters” came from and how he digs deep into universal mechanisms of communication that excites people.
Moving people to say YES
As a communications teacher he taught his students that all communication is sales…but not salesy. Everything is sales and it’s tapping to what’s in your head to move other people to say yes.
It’s taking the LOVE of your product, that “thing” that you’ve made, and using the vehicle of sales to help people solve a problem.
The passion for what you have that you’re expressing to people.
The 3 Artistic Proofs
Aaron shares his structural pattern – three artistic proofs of logos, ethos, pathos – for creating content marketing that will fuel your ecommerce.
And…how fear fueled Aaron’s success.
Aaron also gives a few great examples of building brands through content, culture and community.
Hey, you never know what opportunities are out there…you just have to make the move. Be consistent. Keep showing up. And keep hitting publish!
Aaron’s Top 3 Trends for Ecommerce
And finally, Aaron shares his the top 3 trends that he sees for ecommerce; a multichannel approach, make your content and site mobile friendly and optimize it for sales, and DO invest in high quality photography (stock photography is a killer.)
Thanks for joining me with my guest Aaron Orendorff. If you like the content here on Creative Marketing Online, please help spread the word by giving a review and some stars on itunes and sharing on your favorite social media and with your community.
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You can find Aaron at