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Whether you’re starting on your business journey or you’ve been in business and find you need to reinvigorate your marketing
I’ve heard so many small business owners say they “hate” marketing, that they don’t know where to start, or that it’s just not “their thing!”
I see entrepreneurs and small business owners wearing all the hats in their business, setting up and and selling at fairs, shows and events, and wholesale accounts.
When it comes to the enterprise side, I see a lot of vague marketing speak that doesn’t actually engage the client.
Marketing ends up being an activity with a lot of guess work. The messages aren’t connecting with your ideal clients. So marketing feels hard.
The thing is…it’s really easy!
Your business needs marketing to connect you and your product or service to the people that need what you have.
If they don’t know you are there, they won’t be able to buy from you.
Yes, marketing is all about connecting your ideal audience with the products and services that they want most.
I know it seems overwhelming, but it DOESN’T have to be!
Good marketing – it’s all about your customer.
There are fundamental elements of marketing that are timeless, they work again and again if you set the right framework in your business.
The Marker’s Quick Start Guide to Marketing (using the Content Hero’s Journey framework) will help you begin to:
- Begin to know your ideal customer inside and out.
- Understand what issues and challenges they are facing.
- What needs to change to move your client forward.
- Start to create your copy & content strategy.
- Develop a marketing plan bases on customer experiences.
Put you name and email in this form and you’ll get The Maker’s Quick Start Guide to Marketing right in your inbox.
Plus, you’ll receive weekly marketing ideas, writing tips and insights to keep you on track with your small business lifestyle.